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January 29, 2024 | Nagoya, Japon | Team RJHH

The hip-hop world lights up with excitement with the announcement of the hip-hop POP YOURS 2024 festival, an epic celebration of urban culture and music. The recent release of the “POP YOURS 2024 Cypher” music video featuring JP THE WAVY, DADA, Watson, and guca owl, set to the rhythms of BACHLOGIC, has ignited an already highly anticipated event.

The cypher video, directed by the talented Takuto Shimpo, known for his work on the “Bad B*tch Aesthetics” cypher video, is an audiovisual masterpiece. It showcases the talents of JP THE WAVY, who will perform on the festival’s first day, and DADA, guca owl, and Watson, who will set the stage on fire on the second day. This performance is a perfect appetizer for what awaits fans at the event.

POP YOURS 2024, a Breathtaking Lineup

The festival has unveiled an impressive initial lineup of 30 artists, with LEX headlining the first day and Tohji shining on the second. This diverse lineup promises to captivate audiences with various styles and performances, ensuring that POP YOURS 2024 will be unforgettable. Tickets are already in high demand, with a pre-sale through a lottery system. The festival also offers “Gold Tickets,” providing exclusive access to a strikingly realistic zone, which was very popular in the previous edition. Additionally, fans can purchase tickets accompanied by-products in collaboration with the famous urban fashion brand BlackEyePatch.

For those who want to relive the magic of last year’s festival or for those who missed it, a rebroadcast of the POP YOURS 2023 event will be available on January 27 and 28 on the festival’s official YouTube channel. This is a perfect opportunity to immerse oneself in the festival atmosphere and to increase anticipation for the 2024 edition.

All information is available on the official POP YOURS 2024 website. The site is in Japanese.


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