February 17, 2024 | Tokyo, Japon | Team RJHH
In the dynamic landscape of Japanese hip-hop, “RASEN in OKINAWA” has captured the attention of music enthusiasts worldwide. Performed by Awich, Tubaki, OZworld, and CHICO CARLITO, this track has made waves far beyond the borders of Okinawa.
A First for “From The Block Performance”
The performance of “RASEN in OKINAWA” was broadcast on the American YouTube channel From The Block Performance (4 Shooters Only). This video is the first “From The Block” performance filmed in Japan and the first time Japanese artists have been featured in this format. This attests to the growing interest in Japanese hip-hop on the international stage and highlights the unique talent of the artists involved. The song “RASEN in OKINAWA” is part of the Red Bull “RASEN” project, known for spotlighting local talents worldwide. The accompanying music video is a true ode to Okinawa, showcasing not just the lyrical talents of the artists but also their hometown. Each location chosen for the shoot reflects a place dear to each rapper, offering viewers an intimate perspective on their lives and inspiration.
A Warm Reception and Promising Future Projects
The reception of “RASEN in OKINAWA” has been highly positive, with a live performance on the “Music Station” TV show, underlining the importance and growing popularity of Japanese hip-hop. Awich, in particular, stands out as a leading figure in the Japanese music scene. Her announced participation in the “Head in the Clouds New York” event organized by 88rising highlights her rise on the international stage and promises to capture even more global attention.
