August 14, 2025 | Tokyo, Japan | Team RJHH
In a year that has seen Japanese hip-hop grow beyond borders, Awich stands at the forefront. Recently named #1 in LiFTED 50’s 2025 ranking, the Okinawa-born rapper and songwriter has solidified her status as one of Asia’s most influential voices. The recognition not only honors her artistic achievements but also underscores her role as a cultural ambassador.
See also: Interview with Awich on Lifted
From Okinawa to the World
Awich’s journey began far from the global spotlight. Growing up in Okinawa, she was influenced by both local culture and American hip-hop, discovering artists like Tupac Shakur. Her early career blended English and Japanese lyrics, a reflection of her time studying abroad in the United States. These experiences gave her a unique perspective, allowing her to fuse personal storytelling with sharp social commentary. One of the reasons LiFTED placed Awich at the top is her ability to bridge Japan’s scene with the global hip-hop community. Collaborations with international artists, appearances at overseas festivals, and multilingual tracks have helped her connect with audiences far beyond Japan. Her recent projects have been praised for their bold production choices and themes tackling identity, gender, and empowerment.
Awich’s artistry goes beyond music. She’s become a figure of empowerment for women in Japan, challenging stereotypes in a traditionally male-dominated genre. Through interviews and public appearances, she has consistently advocated for diversity and self-expression in Japanese society. Her influence extends into fashion, where her style blends streetwear with high fashion, making her a trendsetter in both realms.
The Road to #1 in LiFTED 50
Source: Instagram post on Lifted June 18, 2025
LiFTED 50’s ranking reflects the impact an artist has not just on charts but on culture. Awich’s 2025 was marked by sold-out concerts, viral performances, and critically acclaimed releases. Whether performing on massive festival stages or intimate venues, her charisma commands attention. The #1 ranking validates years of consistent growth and her ability to inspire a new generation. While 2025 is already a landmark year, Awich shows no signs of slowing down. Rumors of new collaborations with U.S. and Asian artists hint at an even bigger global push. If LiFTED’s recognition is any indicator, the next chapter of her career will further elevate Japanese hip-hop on the international stage.
