YouTube is arguably the leading video publishing platform since its launch around 2005. In the context of the global health crisis, its impact on the careers of music artists is sometimes decisive. Iconic Japanese hip-hop rappers have never been more engaged on their YouTube channels, streaming platforms, and other social networks. What’s more, the video format offers artists almost infinite creative freedom. Artists have understood that more than production work is needed for a song to reach one million views. Constructing original, carefully crafted visuals is now part of the promotional strategy. Some rappers have succeeded in developing standard energy while others have gathered a maximum of rappers on the same production.
After hours of brainstorming among the editorial staff, we created a list of 50 Japanese hip-hop tracks. Primarily dominated by male rappers, our list is not a ranking. Instead, it enumerates fifty essential ways released between 2010 and 2022. Among the most prominent rappers driving this scene, we can easily find recent rap groups such as BAD HOP and NAMEDARUMA. Solo artists who marked the beginning of the 2010 decade are also present, such as NORIKIYO, ANARCHY, or AKLO. And let’s not forget AWICH. One of the women of the Japanese rap game who has quickly established herself and easily reaches one million views today, competing with other male artists.
From 2010 to 2022, the Japanese hip-hop scene has evolved considerably, and so have the tools for listeners to hear their albums or watch video clips. Here are the clips of our 50 picks of Japanese Hip Hop tracks.